New brands. Re-branding. Niche market segments. Online distribution. Web 2.0 marketing. Global expansion. The rapidly changing hospitality industry and the sophistication of travelers requires more nimble, opportunistic, and tightly executed strategies. Hospitality leaders who are effective at strategy formulation, implementation and evaluation are able to create value in a highly competitive marketplace.

The five-course certificate in Strategic Hospitality Management prepares managers to evaluate the competitive environment, create and assess strategic alternatives, and successfully execute a strategy. Participants will learn a proven process that can be used in their own property or firm to develop, implement, and execute a strategic plan that will create change, generate sustainable competitive advantage, and ensure superior ongoing results for their customers and investors.

This certificate series, developed from the strategic management curricula from Cornell University's School of Hotel Administration and Johnson Graduate School of Management, focuses on the unique and dynamic nature of the hospitality industry by drawing on relevant industry cases and examples.

eCornell is regionally and nationally accredited by the Middle States Commission on Higher Education and will gladly provide you with a Cornell certificate as well as continuing education credits.