Bachelor of Science in Business Administration (B.S.B.A) Specialization ~ Marketing

Marketing Concentration (15 cr.)

The Marketing concentration helps students develop insights into an organization's marketing efforts by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising, and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.

Note: Students must complete MGMT 3002 Marketing before entering the Marketing concentration. Courses must be completed in the following order.

• MGMT 4140  Marketing Management (5 cr.)
• MGMT 4141  International Marketing (5 cr.)
• MGMT 4142  Case Study: Services Marketing (5 cr.)

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Walden University is accredited by The Higher Learning Commission and a member of the North Central Association

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