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Advanced Interactive Marketing and Measurement

Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics

Gain powerful, practical, real-world skills to become a highly proficient online marketer. Learn how to develop, implement and evolve your marketing strategy in Advanced Interactive Marketing & Measurement, the capstone course to USF's 100% online Master Certificate in Internet Marketing program. Explore leading-edge online marketing techniques and strategic best practices that help you deliver measurable results and maximize every marketing dollar.

This comprehensive Internet marketing course allows you to tap into some of the industry's best and brightest minds as they teach you how to develop effective presentations, lead successful integrated marketing campaigns and build a flourishing online brand. In addition to this valuable insider advice, the Advanced Interactive Marketing & Measurement course includes content that will help candidates prepare for the Web Analytics Association Certification Test. At the end of eight weeks, you'll be an expert in the areas of Internet marketing and measurement - and you'll have the credentials to prove it.

Who Should Register?

This course will benefit anyone seeking to expand their Internet marketing skills, master advanced strategies and/or prepare for WAA certification. Advanced Interactive Marketing & Measurement reveals how to develop successful campaigns, capitalize on networking and relationships, and foster a prosperous online brand. The Master Certificate in Internet Marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to transition into an exciting and rewarding new career.

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Campus Offerings:
  • None : This program is taught Online.

The University of San Francisco's School of Business and Management is accredited by AACSB International (the Association to Advance Collegiate Schools of Business), the premier accrediting body for business schools. The Masagung Graduate School of Management's MBA program received its accreditation in 1981, while the McLaren College of Business has held its AACSB accreditation since 1953.

USF is accredited by the Western Association of Schools and Colleges (WASC), and received seven years (maximum time of reaffirmation) during its most recent review. USF is proud to be a founding member of the WASC's antecedent, the Western College Association (WCA), receiving its first accreditation in 1950.