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Bachelors in Marketing
 Major
in Marketing
Excel in today's dynamic
business environment by gaining valuable skills
in marketing. You'll get on the career fast
track with expertise in communication, promotion,
management, and much more.
Objectives
The student who graduates with
a major in marketing will be able to:
- Critically evaluate marketing
situations and make informed marketing decisions.
- Explain the significance
of global markets and the universal marketing
processes to develop global marketing plans.
- Relate how marketing has
contributed to the political, economic, and
legal environments of today's global society.
- Develop competency in the
technological applications used by the marketing
profession.
- Describe the complex nature
of corporate ethics and the social responsibility
of organizations in the conduct of marketing
activities.
- Deomonstrate professional
and effective written and oral communications
skills.
- Develop the leadership skills
necessary to function as a senior staff member
in a marketing department or marketing agency.
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