Program offered is a Certificate.
The curriculum consists of advanced, graduate-level training and coursework designed to support students who would like to pursue careers in marketing related fields and working professionals who want to expand their education and training without attending a full MBA program.
Those interested in teaching at the undergraduate level can obtain 18 graduate credits by pursuing either the graduate certificate program or the online concentration.
Program Components Credit Hours MBA 525 Professional Development 3 MBA 565 Marketing 3 MKT 564 Global Marketing 3 MKT 566 Sales Management 3 MKT 568 Advertising and Promotion 3 MKT 569 Marketing Innovations and New Product Development 3 Plus one of the following: 3 MKT 562 Brand Management;or MKT 563 E-Marketing;or MKT 567 Marketing Research Total Credit Hours 21