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Bachelor of Science in Business Administration - Marketing
The Post University Bachelor of Science in Business Administration/Marketing program provides you with a thorough knowledge of marketing concepts and helps you develop a comprehensive understanding of strategic and tactical marketing strategies.
This program will prepare you for exciting careers in marketing for which the essential ingredient is the ability to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing.
Marketing majors with prior business experience learn how to develop effective business strategies and make decisions regarding product or service distribution.
Courses are available in: general marketing, international marketing, and sales marketing.
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