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Associate of Science in Marketing
The Associate of Science in Marketing Degree focuses on the essential ingredients necessary to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price.
The Associate of Science in Marketing Degree may be taken on the way to completing a bachelor's degree or as a separate program. This program provides you with a variety of marketing and business courses necessary to function in a marketing environment. Success in certificate courses may help you decide whether you may want to pursue a bachelor's degree.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing.
Marketing majors with prior business experience learn how to develop effective business strategies and make decisions regarding product or service distribution.
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