Online Masters Degrees in Mental Health Counseling: Mental health counselors practice mental health counseling which is a dynamic, holistic, strengths-based and psychoeducational discipline born in the late 1970s when several mental health professionals realized that the master's degree level counselors working in community settings lacked a professional home or identity. Research showed that these Master's degree level counselors were successful in treating mental health issues. Counseling is grounded in Developmental Theory and the counseling profession had its etiologic underpinnings in prevention and wellness (Juntunen & Atkinson, 2001). James Messina, Gary Seiler and others came together to form the American Mental Health Counselors Association (AMHCA) in 1976.