Program offered is a Master.

Students immerse themselves in a virtual company (Central Products), interact with colleagues online, and learn by doing within dynamic, realistic business world scenarios. The goal is to not only make learning engaging and relevant, but to make it “sticky” as well. As students progress through the Immersion MBA, they create “real history," enabling them to later draw from the virtual experience to make better decisions and positive contributions within their workplace. They work individually and in teams and are supported by faculty mentors and practitioner mentors who will guide and assist them as they progress. Students’ coursework also includes career counseling content that will guide them through self-assessment exercises and practical career advice. The program takes place in a U.S. company, within the context of the U.S. culture. The setting is a simulated company, industry, and marketplace carefully modeled after an existing American firm. Students will meet “virtual individuals” with a variety of educational backgrounds, races, religions, business ethics, values, and priorities, all of which are typical of what a new employee in such an American company could expect.