BSBA - Marketing

The Bachelor of Science in Business Administration program is designed to help prepare students to pursue a variety of positions in the field of business while incorporating communication skills, critical thinking, and technical competencies required in the modern workplace. Study to acquire a breadth of knowledge that provides a foundation appropriate for work in the field.* Students may personalize their degree by choosing a career focus area. Career focus areas allow you to focus your elective choices on a specific area of study that best fits your desired career path. Choose from human resources, sales management, retail management, and more. 

If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this career focus area.*

*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.