The Business Administration program offers a foundation to develop business knowledge and skills. It combines the study of fundamentals of marketing, finance, communication and strategic management while emphasizing the impact of the dynamic, global information age on business.

BS - Marketing Option program focus to build on fundamental knowledge and skills in marketing and sales management in a global environment.

Core competencies of this course include :

• tools and techniques used ifsn retailing,
• market research, promotion, and sales management for planning marketing strategies with an emphasis on services marketing

The program also highlights dynamic global information age on business and how to make efficient use of technology.

The Marketing option offers graduates the opportunity to develop knowledge and skills that can help them begin careers in a variety of entry-level business, general marketing, marketing research, advertising and retailing positions.