Website statistical analysis is still a very new, emerging field of both study and employment. In the past, website owners, web masters, and web developers were expected to utilize site statistical tools to monitor the performance of their sites. However, as Internet traffic has increased, statistical tools have advanced to match the new technologies and explosive growth of web surfers over the last 20 years. As such, key decision makers require more information than simply how many people visited a particular website. As the importance of web analysts has grown, so have web analytics salary and job title options.

Unfortunately, as a relatively new field, there are few standards in terms of professional requirements like educational background or experience, much less standardized web analytics salary expectations. While there may be few industry standards in terms of professional website statistical analysis, there are similar professions from which to draw similarities. For example, website managers, the people normal charged with installing statistical tools and reporting their results, as well as other website responsibilities, typically make between $50,000 and $120,000 per year, depending on the size of the site, job responsibilities, and the company's budget.

Likewise, content managers, the professionals charged with obtaining, creating, and otherwise determining what should be included in a website are often called upon to gather and report on site statistics. These content managers often have a closer connection to site visitors in that they have to understand what visitors want in order to know what content to create or accept. As such, they may also assume many of the same web analytics responsibilities. Therefore, their typical salaries also provide insight into reasonable web analytics salary expectations. Content managers average between $49,000 and $103,000 per year, also dependent on the size of the site, the level of custom content they must create, and the company's budget.

While these professions have different primary responsibilities from true web analytics professionals, there are enough similarities to make reasonable assumptions about web analytics salary projections. Especially since these professionals were often the first people charged with collecting, analyzing, and reporting website statistics. Naturally, as the web analytics field grows and more formalized educational opportunities appear, there will be changes to salaries, job responsibilities, and common job titles. Until then, however, many companies are forced to guess or use similar job descriptions and salary expectations to set their compensation rates as well as educational requirements.

The benefit to new professionals is that they may find themselves with more room to negotiate their web analytics salary. Companies who truly have a need for such professionals must often place control in negotiations over to the limited number of professionals available. In that regard, the laws of supply and demand provide a unique opportunity for professionals with the right background, experience, and guts to ask for what they are worth. When a business needs professional services that are hard to find but desperately needed, often the cost of the service far outweighs the potential expenses and lost revenues.