Design management is an approach whereby organisations make design-relevant decisions in a market and customer-oriented way as well as optimising design-relevant (corporate-) processes. It is a comprehensive activity on all levels of business performance that effect design, from the fuzzy front-end to the execution of design. Design management acts as an the interface of management and design and functions as link between the platforms of technology, design, design thinking, corporate management, brand management and marketing management at internal and external interfaces of the enterprise.