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Program offered is a Bachelor.
The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing Management is designed to prepare you to understand and apply marketing, sales and management principles in order to contribute to organizational success. The program focuses on the crucial interface between an organization and its customers and includes such topics as research, analysis, decision-making and application, consumer behavior, strategic marketing planning, and the tools and methods of communication.
This degree program was designed according to the national marketing education standards developed by the Marketing Education Resource Center. The curriculum is also based on the marketing standards outlined in the National Standards for Business Education by the National Business Education Association (NBEA).
What skills can I learn?
Students who successfully complete the BSBA with a concentration in Marketing Management should be able to:
What are some possible career opportunities?
The BSBA in Marketing Management can help prepare you for positions including advertising account executive, marketing researcher, sales and sales manager, or marketing manager.
Built-in CTU Academic Certificates
The BSBA with a concentration in Marketing Management includes the following built-in Academic Certificates:
These CTU Academic Certificates can be earned without additional courses.
Find disclosures on graduation rates, student financial obligations and more at www.coloradotech.edu/disclosures.
Not all programs are available to residents of all states. CTU cannot guarantee employment or salary.
*CTU’s Online MBA Program was ranked as a 2012 top 10 online MBA program by CEO Magazine, a publication of the International Graduate Forum.