Program offered is an Associate.

The Associate of Science in Business Administration (ASBA) with a concentration in Marketing and Sales is designed to prepare you to understand and apply marketing, sales and management principles in order to contribute to organizational success. The program emphasizes a strong base of business fundamentals and provides important undergraduate foundation studies in such areas as English, math, social science and technology. Courses are taught by faculty members who bring real-world business experience into the classroom.

The ASBA with a concentration in Marketing and Sales satisfies the course requirements for the first two years of the Bachelor of Science in Business Administration (BSBA) degree program.

What skills can I learn?

Students who successfully complete the ASBA with a concentration in Marketing and Sales should be able to:

• Explain the core areas of marketing within an organization.
• Describe the universal marketing processes for consumers and organizational markets.
• Use business computer applications and software to create and develop business/marketing documents and reports.
• Analyze the benefits and consequences of marketing activities on the physical environment and on the lives of buyers.
• Develop appropriate career and professional skills for the marketing field.

What are some possible career opportunities?

With this degree program, you can prepare for a position as an account or sales executive, marketing researcher, marketing coordinator, marketing promotion specialist, advertising agency professional, retail/service manager or sales representative. Career opportunities in marketing exist in domestic and international businesses, and organizations of all types and sizes-both profit and nonprofit.

Built-in CTU Academic Certificates

The ASBA with a concentration in Marketing and Sales includes the following built-in Academic Certificates:

• Basics of Accounting and Finance
• Business Fundamentals
• Business in the Global Environment
• Management Essentials

These CTU Academic Certificates can be earned without additional courses.

Find disclosures on graduation rates, student financial obligations and more at www.coloradotech.edu/disclosures.

Campus Offerings