Program offered is a Bachelor.

Colorado Technical University is accepting applications for a professionally focused Bachelor of Science in Psychology degree program with a concentration in Consumer Behavior. The specialized curriculum is designed to help students understand how to interpret consumer behavior and its application to business, education, sales, services, public affairs, marketing and advertising.

What You Can Learn

The fields of psychology, marketing, advertising, economics, anthropology and sociology help identify the many factors that influence consumers. In this psychology degree program, students will be given the opportunity to develop a set of skills useful to practitioners in this field. You will be exposed to quantitative and qualitative approaches to the study of consumers and be challenged to apply that knowledge to better understanding consumer behaviors.

Concentration Courses Include:

• Orientation to the Consumer Behavior Profession
• Marketing Management, Strategy and Research
• Sales and Advertising
• The Economics of Consumer Behavior
• Consumer Behavior: The Individual
• Consumer Behavior: Groups and Society
• Capstone in Consumer Behavior

Applications are being accepted now for classes scheduled to begin on October 2, 2011. Students interested in learning more about this program are encouraged to contact us today.

Find disclosures on graduation rates, student financial obligations and more at www.coloradotech.edu/disclosures.