Nothing happens in business until a sale is made. This requires a well-trained and organized sales and marketing force. The Sales and Marketing degree at Bohecker College provides students with the theory and practice relevant to modern business, specific to the fields of professional selling and marketing of products or services. Students are exposed to areas of marketing and sales including product/service development, sales presentations, development of business relationships, promotion and advertising, sales force management, media services, statistics, market research and analysis, organizational behavior, and appropriate computer applications in document creations, such as spreadsheets and database applications.