About Online Marketing Degrees
The objective of any business firm is to market and sell its products or service profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall marketing, sales, and public relations policies. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Kaplan College offers more than 350 online Bachelor degree, Associate of Applied Science degree, diplomas and certificate programs. Graduates receive comprehensive education through disciplined, professional programs of instruction.
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Managers oversee advertising and promotion staffs, which are usually small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agencies to which many advertising or promotional functions are contracted. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and maintains client accounts through advertising agencies. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director and their respective staffs. The media director oversees planning groups that select the communication media; for example, radio, television, newspapers, magazines, Internet or outdoor signs to disseminate the advertising.
For over 30 years, Keiser University has provided quality career education and now offers degree programs online to prepare students for high-demand professions. Associate, bachelor's and master's degrees are offered with a student-centered approach and curriculum that is in pace with technology and workforce demand trends.
Keiser University online offers degrees in fields that are in high demand and provides job placement assistance to all its students and alumni. We research trends for growing fields and tailor our curriculum to prepare students for entry into rewarding careers.
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Promotion managers supervise staffs of promotion specialists. They direct promotion programs, combining advertising with purchase incentives to increase sales. All of this done in an effort to establish closer contact with purchasers, dealers, distributors, or consumers, promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements, store displays, product endorsements and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
When you study through Liberty University Online you plug into an educational giant and a God-fearing ministry. Founded in 1971, Liberty has become the world's largest evangelical university, blessed with a 5,000-acre campus in Central Virginia. Yet, for 38 years Liberty has never lost sight of its mission - equipping men and women with Christ-centered education to impact their world and workplace. Our founder summed it up this way - Training Champions for Christ.
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Promotion managers supervise staffs of promotion specialists. They direct promotion programs combining advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers, dealers, distributors, or consumers, promotion programs may also involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements, in store displays, product endorsements and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Rasmussen College is dedicated to serving our communities by recognizing the diverse needs of individuals.
We encourage personal and professional development through respect, appreciation and a commitment to general education as a foundation for life-long learning.
As an Institution of Higher Learning, Rasmussen College is committed to preparing students to be active, productive and successful contributors to a global community.
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Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets -- for example, business firms, wholesalers, retailers, the government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm's share of the market and its profits while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users.
When you study through Liberty University Online you plug into an educational giant and a God-fearing ministry. Founded in 1971, Liberty has become the world's largest evangelical university, blessed with a 5,000-acre campus in Central Virginia. Yet, for 38 years Liberty has never lost sight of its mission - equipping men and women with Christ-centered education to impact their world and workplace. Our founder summed it up this way - Training Champions for Christ.
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Public relations managers supervise public relations specialists. These managers direct publicity programs targeting a segment of the public. They often specialize in a particular area, such as crisis management, or in a specific industry such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon which their organization's success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm's point of view on health care or environmental issues to community or special interest groups.
Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm; and they make recommendations, based on those trends, to enhance the firm's image.
Public relations managers may confer with labor relations managers to produce internal company communications, such as newsletters about employee-management relations, and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives, and respond to information requests. In addition, they may handle special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without direct advertising.
Sales managers direct the firm's sales program. They assign sales territories, set goals and establish training programs for the sales representatives. Managers advise sales representatives on ways to improve their sales performance. In large, multi-product firms oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor the preferences of customers. Such information is vital to the process of developing products and maximizing profits.
